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The dreamers, innovators, and brilliant concepts that shape the golf world are on display at the 2026 PGA Merchandise Show – but not every idea is a good one. For every successful concept like Ayr Support, Super Speed Golf or Axglo Electric Push Carts, there are dozens and dozens of ideas that stand zero chance of ending up as part of your golf gear. That’s not a critique intended to demean or shame the inventor. Those creative minds have spent countless hours, dollars, mental well-being, and (hopefully not) relationships because of a single focus on whatever they’re trying to develop…

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Traveling with golf clubs can feel like a leap of faith. Between baggage handlers, stacked luggage, and unpredictable impacts, golfers often arrive at their destination hoping their clubs survived the journey. That’s exactly the problem Ayr Support was designed to solve. Unveiled at the 2026 PGA Merchandise Show, Ayr Support was named the BEST NEW PRODUCT at the Show! This unique inflatable golf club protection system fits inside nearly any golf travel cover, offering an added layer of impact resistance without requiring a bulky hard case. Unlike traditional stiff-arm protectors, Ayr Support creates a cushion of air around your clubs—helping…

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Every so often, a golf equipment brand emerges with a story—and a product—that demands attention. Sub 70 Golf is one of those brands. Built around a direct-to-consumer model and headquartered in Sycamore, Illinois, Sub 70 is doing something increasingly rare in modern golf: hand-building custom clubs in the United States. That alone makes them intriguing. But performance is what ultimately matters. In this review, we put the Sub 70 669 TC satin irons (5-iron through pitching wedge) through a launch monitor test to see how they stack up against a familiar gamer set from a major OEM. The clubs arrived…

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There are golf balls, and then there’s the Titleist Pro V1. For more than 25 years, it has been the benchmark against which every premium golf ball is measured. While countless competitors have entered the market promising similar performance, none have managed to dethrone the Pro V1 as the most played ball in golf. Launched in October 2000, the Pro V1 didn’t just arrive—it changed the game. Its solid-core, multi-layer construction delivered something golfers had never experienced before: longer distance off the tee with lower spin, combined with exceptional control and feel around the greens. That balance is what immediately…

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The Callaway Elite lineup has generated plenty of buzz, thanks in large part to Callaway’s continued use of AI-driven club design and a reputation for producing forgiving, high-performing metal woods. But marketing claims only go so far—at some point, clubs need to be tested. That’s exactly what we did inside the MGL Sim Studio, putting the Callaway Elite hybrid, 5-wood, and driver through their paces to see if they truly live up to the “Elite” name. One important disclaimer upfront: every club tested was completely stock. No loft or lie adjustments, no custom shafts, and no fitting. That matters, because…

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Nestled just 25 minutes from downtown Traverse City, Michigan, the Kingsley Club is not your typical golf destination—it’s a celebration of the spirit of the game. Created by visionary Ed Walker, this Northern Michigan gem blends passion, nature, and golf into an experience that captivates every golfer who steps onto its beautifully sculpted fairways. From the moment you arrive, it’s clear that Kingsley Club was designed for pure golf enjoyment. Unlike conventional clubs, Kingsley keeps the focus on the game itself. The understated clubhouse and natural landscape emphasize what truly matters: the course and the people playing it. Whether you’re…

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