The dreamers, innovators, and brilliant concepts that shape the golf world are on display at the 2026 PGA Merchandise Show – but not every idea is a good one. For every successful concept like Ayr Support, Super Speed Golf or Axglo Electric Push Carts, there are dozens and dozens of ideas that stand zero chance [...]

Modern golf demands more from the body than ever before. Rotational speed, stability, flexibility, and strength all play critical roles in performance—and longevity. That’s exactly where Golf Forever has carved out its place in the game, helping golfers move better, feel stronger, and swing more efficiently. Over the past year, Golf Forever has seen explosive [...]

When a golf training product actually delivers measurable results, it deserves attention. SuperSpeed Golf is one of those rare innovations—and it’s one that has personally changed my game. Using the SuperSpeed system, I’ve added roughly 27 yards of distance, taking my swing from super slow-motion to a clubhead speed that’s respectable for a guy battling [...]

If you’ve ever owned a traditional practice putting mat, you know the frustration. You unroll it in the basement or office, the edges curl, the surface is bumpy, and before long you realize it’s doing very little to help your putting. What if there were a way to practice putts that actually roll true—and let [...]